The morning paper has an article about the soaring popularity of energy drinks; they're growing faster than bottle water sales. I can attest to the energy producing effects of these caffeine bombs, though I confine my usage to select moments where impending sleepiness threatens planned sleeplessness.
The article makes no mention of the political ties held by one brand of these legal liquid uppers: RockStar. RockStar has been "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles — from athletes to rock stars." The ad copy fails to mention a key demographic that must certainly "lead active and exhausting lifestyles": fascists.
RockStar is owned by Michael Savage and his son. Savage's crazy, xenophobic rantings put him to the right of, well, unfortunately not everybody. The corporate website (which is has a classy "69" in it's URL) doesn't make this connection, instead it refers to Dr. Michael Weiner, Ph.D, which is Savage's given name. I guess they figured that connecting the dots might errode product loyalty among youth out for late night fun.
The next time I see an urban hipster quaffing a RockStar, I'm going to have to out their amped up beverage.